August 22, 2016

Read the ingredients!

I get it, you want to be “healthy”.

Hell, let’s be honest. You want to “seem” healthy, eat whatever your brain craves, and look good.

Be honest. You want to seem healthy, eat whatever your brain craves, and look good.

Most people don’t know what healthy is, have no idea what a true “good” feels like, and nine times out of eleven would pick a six pack of abs and constant stomach upset over feeling good and performing at the top of their game.

Still, enough of you do get it. You’ve taken the time to explore Paleo, to admit that your previous dietary habits weren’t the best, and to commit to becoming better. Along the way, you found us.

Hidden in the thickets of bullshit and marketing smeared across the web, in the pictures of beautiful people downing tubs of ice cream or lounging on the beach next to a bottle of powder that supposedly transformed their world, you found desserts that were straightforward, made with clean ingredients, and flat-out delicious.

You had to push your way past the whiners, swindlers, fad followers, and suckers of the "diet" world. You had to do the unthinkable, and take responsibility for being fat, or sick, or unhealthy, or weak. You did it, and we made Paleo Treats for you.

Yeah, I believe in real food for dessert.

Paleo Treats weren’t made for whiners, swindlers, fad followers, or suckers. Since 2009, we’ve made these desserts for people who are serious about following a Paleo diet, who are in tune with how food makes them feel, and who want a real food dessert.

We’ve made these and continue to make these for people who understand that “going Paleo” can change your life, can allow you drop weight, build muscle, feel great, think clearly, and generally perform close to the top of your potential.

Is Paleo the only way to the top? No.

There are still some hold-out vegans, cereal eaters, and fruitarians who managed to win Olympic (and other) events. There’s no denying that.

There are plenty of folks who, for one reason or another, can’t follow a full-on Paleo diet that includes nuts, nightshades, and coconut products (Paleo Treats use all of those, liberally.) We acknowledge that, and it’s fine.

Paleo isn’t the only way, the one true path, the sole religion of food. It’s just a damn good one, and every diet needs a dessert. These are desserts made for people who read the ingredients and believe that Paleo works for them.

These aren’t a bait and switch “protein packed” “low fat” “fat burning” dessert, all of which are frankly, nonsense. Dessert won’t make you perform better. Pretending that your dessert is an essential part of your performance plan is a game for suckers.

By itself, dessert won't make you perform better.

Indulging responsibly, in limited quantities and with ingredients that support a healthy life is fine, but please don’t kid yourself that Paleo Treats (or any dessert) or even any single piece of a holistic plan, will be the one thing that you ride to the top.

Getting to the top, or to Your top, which is all that matters, involves only a few things: Hard work, discipline, a willingness to discard what doesn’t work, and the ability to correctly interpret your results.

As simple as it sounds, not everyone does that, and we want to acknowledge how special you are for doing those things.

Thanks for working hard, for being disciplined, for reading the ingredients, for being you, for being determined to take charge of your life, for being a responsible and healthy human.  Rock on.

p.s.  You may have noticed the hashtag #rtfi around the web and wanted to know what it stand for.  While many will tell you the "I" stands for "instructions", true believers know:  Read The F*#king Ingredients!  :)

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Nik Hawks


Nik Hawks helps run the show at Paleo Treats. Fascinated by humans in all their strange glory, Nik is harnessed in and pulling hard in pursuit of excellence with the rest of the PT Crew. Enjoy!

Too much reading...
How about dessert?

Too Much Reading...How About Dessert?

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